Texas Slim’s Bold Plan to Save America’s Cattle Industry: 10x Growth Amid Crisis!

Discover how Texas Slim and The Beef Initiative are revolutionizing the cattle industry with innovative strategies, direct-to-consumer models, and the inspiring stories of young ranchers like Emily and Jesse. Can their bold vision turn the tide?

Texas Slim addresses a crowd of hundreds at the Cattleman's Feast in Nashville on July 27, 2024

Fresh from the success of the Cattleman’s Feast and Tomahawk Ribeye Contest, Texas Slim and The Beef Initiative are setting their sights on a bold goal: to 10x the population of cattle in an industry facing significant decline. In a recent conversation, Texas Slim discussed the current state of the cattle industry, market challenges, and innovative strategies to sustain and grow the industry.

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Johnny “Ol’ Butch” Ochoa and K&C Cattle Co. cooked up over 1000lbs of regeneratively raised beef at the Cattleman’s Feast in Nashville on July 27, 2024

Understanding Market Declines

Texas Slim began by discussing a recent report from Graham Landing Cattle Co., which highlighted sharp declines in feeder cattle prices. These drops are indicative of broader issues within the commercial cattle market, where cattle are traded like commodities.

“We’re witnessing a reverse trend,” Slim explained. “Record high prices at auction houses are plummeting because inventories are depleted. Everyone sold out to capitalize on high profits, leading to a collapse-like scenario.”

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Causes and Implications

The conversation delved into the reasons behind this trend. With inventories at historic lows due to mass liquidation of herds for profit, the industry is on the brink of a significant downturn.

“It’s time to rebuild our herds,” Slim emphasized. “Record retail prices will be short-lived, and without financial tools to support producers, we risk losing more of them.” This consolidation of the cattle industry has already seen countless producers exit, selling their herds due to high prices.

The Beef Initiative’s Response

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Texas Slim and The Beef Initiative address a crowd of hundreds gathered for The Cattleman’s Feast in Nashville July 27, 2024.

Despite the challenging outlook, Texas Slim is optimistic about the future, thanks to the Beef Initiative’s innovative approaches. They aim to counteract the decline by connecting directly with consumers and leveraging high-profile advocates.

“Through the Beef Initiative, we’re fostering direct-to-consumer relationships,” Slim noted. “Events like the Tomahawk Ribeye Eating Contest are crucial. Each contestant represents a local rancher, driving awareness and sales.”

Highlighting Success Stories

Emily, a dedicated young rancher from northern Florida, was sponsored by the I Am Texas Slim Foundation through their Adopt-A-Rancher initiative. This sponsorship includes a $500 donation towards Emily’s next steer, demonstrating the foundation’s commitment to nurturing the next generation of ranchers. Emily’s participation in the Tomahawk Ribeye Contest at the Bitcoin Conference 2024 Block Party helped raise awareness and funds to support her ranching endeavors.

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Emily’s journey into ranching began unexpectedly as a 9th grader with no family background in farming. She discovered The Beef Initiative through an online search while seeking resources to raise her second steer. The support she received has significantly boosted her confidence and integrated her into the world of regenerative agriculture. The $500 donation from the foundation will help cover feed costs and further her sustainable ranching practices. Read more.

Jesse Kostbade from Golden Ratio Beef

Jesse Kostbade of Kostbade Beef Stock and Golden Ratio Beef, was supported in the Tomahawk Ribeye Contest with the help of Dr. Ken Berry. Golden Ratio Beef is committed to producing better local beef through regenerative agriculture, focusing on natural feeding and anti-parasitic regimens. Jesse’s involvement with The Beef Initiative began with a $25/month listing on beefmaps.com, which quickly led to nearly $3000 in sales.

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Jesse’s commitment to regenerative ranching practices and his collaboration with The Beef Initiative have provided him with a platform to reach more consumers despite lacking an e-commerce setup. The partnership demonstrates how The Beef Initiative’s brand identity can funnel customers to local producers, supporting their growth no matter how they want to sell beef. Learn more.

Shake Your Rancher’s Hand

Fresh from the Cattleman’s FEAST, where Cole Bolton and Ol’ Butch served nearly 600 guests, we’re bringing that same amazing beef to your family! Discover the mouthwatering Prime, Hungryman, and Platinum bundles from the community-focused, USDA-inspected Hometown Meat Market in Luling, TX. Taste the difference of locally processed, top-quality beef!

The Beef Initiative Playbook: Herd Share Programs and Reinventing Cattle Value

Looking ahead, the Beef Initiative plans to introduce herd share programs for 2024-2025, offering consumers a stake in cattle herds. “This provides a financial lifeline for producers and secures food supply lines for consumers,” Slim highlighted.

The ultimate goal is to reinvent the value of cattle, shifting focus from mere profit to regenerative practices and community support. “We’re getting back to the source of the seed of feeding our communities,” Slim said. “This is an exciting time, a perfect storm where we can truly make a difference: one rancher, one cow, one Modern-Day Cattleman at a time.”

The Future Vision

Texas Slim envisions a future where the cattle population grows through community and collaboration. By fostering new generations of ranchers and maintaining traditional practices, they aim to sustain the industry for years to come. Despite the current challenges, the Beef Initiative’s proactive solutions provide hope for the future of the cattle industry. By embracing direct-to-consumer models, leveraging influential voices, and introducing innovative financial tools, Texas Slim is paving the way for a more sustainable and prosperous cattle industry.

Donate to the I AM TEXAS SLIM FOUNDATION 501(c)(3) to support our work!

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