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    Red, White, and Bullsh*t Pt. 2: How the USDA Built a Marketing Campaign for a Label Nobody Has to Use

    Red, White, and Bullsh*t Pt. 2: How the USDA Built a Marketing Campaign for a Label Nobody Has to Use

    by Beef News | Mar 25, 2026 | Policy, Business, Imports

    USDA launched productofusa.gov with a hero image, an animated floating label, and a tagline: “Tastes Like Freedom.” The site promises “100% Transparency” and walks American producers through a three-step process for displaying the Product of...
    Regenerative Agriculture in the Trump World: Farmers First is a Lie

    Regenerative Agriculture in the Trump World: Farmers First is a Lie

    by Beef News | Mar 16, 2026 | Farm Policy, Business

    By Trent Loos – Written for the High Plains Journal I have received a number of phone calls in the past 30 days from guys who have been in their local FSA office asking about the $700 million Regenerative Pilot Program. They called me because each one of them...
    “No Guardrails. None.”: How a Single SBA Size Standard Launders Big Ag Subsidies as Small Business Aid

    “No Guardrails. None.”: How a Single SBA Size Standard Launders Big Ag Subsidies as Small Business Aid

    by Beef News | Mar 11, 2026 | Business, Farm Policy

    Everyone in Washington is talking about rebuilding independent meat processing. Nobody is talking about the reason every attempt fails before the money clears. It isn’t bureaucratic inefficiency. It isn’t underfunding. It isn’t even regulatory burden...
    Lubbock Feeders: Seventy Years. Then the Dependence Broke.

    Lubbock Feeders: Seventy Years. Then the Dependence Broke.

    by Beef News | Feb 24, 2026 | Imports, Business, Policy

    For seventy years, Lubbock Feeders stood as one of the foundational engines of the South Plains cattle economy — a 50,000-head yard that fed more than five million cattle and anchored an entire local ecosystem of corn growers, truckers, veterinarians, packers, and...
    The Lock-In: Why Chemical Farming Survives 40 Years of Contrary Evidence

    The Lock-In: Why Chemical Farming Survives 40 Years of Contrary Evidence

    by Beef News | Feb 22, 2026 | Farm Policy, Business, Health

    For four decades, American farmers have been told chemical inputs are necessary to maintain production. At the same time, side-by-side field trials have quietly shown that diversified systems can match conventional yields after transition — and outperform them in...
    The Herd Won’t Grow on Hope: Regenerative Policy Needs Rancher-Directed Capital to Work

    The Herd Won’t Grow on Hope: Regenerative Policy Needs Rancher-Directed Capital to Work

    by Beef News | Jan 9, 2026 | Policy, Business, Health

    Everyone’s talking about restored grazing access. Few are asking: how are ranchers supposed to stock that land if they can’t afford the cattle? In October 2025, the Trump administration—via Secretary Brooke Rollins (USDA), Doug Burgum (DOI), and RFK Jr. (HHS)—formally...
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