The Value of Truth in the Land of the Free

From the streets of Kensington to the heart of Texas cattle country, June’s journey with Texas Slim reveals a truth we can no longer ignore. Centralization has hollowed out the value of our food, our money, and our communities. Through The Beef Initiative and Beef Maps, we’re reconnecting to real value—one rancher, one handshake, one ribeye at a time. Whether you sponsor an episode, support a rancher, or feature your own story, the path to reclaiming honest food is right here. Will you join the journey?

Silver Dollar in DC

RS "Ruffshot" June is CCO at The Beef Initiative and Founder of Beef News, Beef Maps, and Beef Support. He hails from Philly.

December 6, 2024

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In Washington, D.C., under the shadow of the Capitol dome, Texas Slim stood with a silver dollar in his hand. The coin caught the morning light, its edges glinting as he turned it over in his fingers. This wasn’t just any dollar—it was a piece of “hard money,” a symbol of weight, purity, and real, tangible value. For Slim, this silver dollar represented everything America had lost and everything he hoped to restore: truth in our currency, honesty in our food, and trust in the systems that shape our lives.

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As he looked around at the bustling capital, it felt strangely fitting to wield this coin here, of all places. He lifted his arm in a rock-skipping motion, aiming it towards the towering institutions around him. In his hand, this coin was more than currency—it was a challenge. It was as if he were daring this modern-day Rome to reckon with a truth it had long buried beneath layers of bureaucracy and policy. It was a symbol of defiance, a call to remember that America was built on values you could weigh and measure, not on abstract numbers printed on paper.

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And so, the silver dollar became our compass as we set out on a journey across America, aiming to reconnect with the things that still held value. As Slim likes to say, “We can’t fix this broken food system until we repair our relationship with money and what value actually means.”

A Seat of Influence: 101 Constitution Avenue

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Walking into 101 Constitution Avenue felt like stepping into the beating heart of corporate and political America. This isn’t just any building in D.C.; it’s a powerhouse of influence, housing some of the country’s most prominent companies and lobbying groups. The list of tenants reads like a who’s who of American business and political advocacy: Goldman Sachs, Honeywell, Exelon, Altria Corporate Services, and the American Council of Life Insurers are just a few names on the directory.

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Each organization within these walls plays a pivotal role in shaping policies that impact nearly every facet of American life—from energy and finance to healthcare and public policy. With corporations like One America News Network and Nelson Mullins Riley & Scarborough LLP headquartered here, 101 Constitution serves as a strategic command center for some of the most powerful voices in the nation.

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The Epoch Times production crew prepares to interview Texas Slim

For Texas Slim, entering this environment with his silver dollar was almost surreal. He represented a different kind of America—a world built not on influence and lobbying but on hard work and honest value. His journey through 101 Constitution wasn’t just a visit; it was a statement, a reminder of the true cost of centralization and corporate dominance over America’s food and financial systems.

But we weren’t here to shake hands with corporate lobbyists. Texas Slim had been invited by The Epoch Times to share his message on a significant platform—American Thought Leaders with Jan Jekielek. During the episode, Texas Slim broke down the far-reaching consequences of the modern war on beef.

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Watch the full episode here: What’s Behind the Push to Stop Eating Beef?

“They’re trying to take the animal and the soil out of our consumption model and turn it into basically something that’s grown and produced in the labs,” he explained. He highlighted how the push against beef is just one aspect of a broader radical transformation of our food and health systems over the last fifty years. With staggering statistics like 88 percent of American adults being metabolically unhealthy, Slim didn’t just identify the problem—he offered a path forward.

We owe tremendous gratitude to The Epoch Times and Jan Jekielek for giving us this stage to sound the alarm on the plight of The Great American Rancher and to shed light on the grassroots solutions embodied by The Beef Initiative. The episode, titled “What’s Behind the Push to Stop Eating Beef?”, gave voice to the movement to restore America’s food systems and health.

The Parallel Crises of Food and Money

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Slim’s silver dollar held more than just historical weight—it represented a fundamental question about the path America had taken. Just as our money had strayed from a foundation of silver and gold to printed bills and digital numbers, our food had shifted from local, recognizable sources to a centralized, faceless industry.

This dollar in Slim’s hand was, in many ways, the twin of the beef in America’s grocery stores. Both had once been symbols of American strength and authenticity, and both had been hollowed out by centralization. The USDA’s regulations and insurance policies, which claimed to “protect” our food, had instead pushed farmers toward mass production and uniformity, transforming the local butcher into a chain grocery store, and the family farm into a cog in the industrial machine.

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Our food and money systems are built on the same faulty foundation, Slim argued. If we want to restore integrity to our food, we must start by restoring integrity to our currency. Only then can we hope to dismantle the commodification that has left America’s countryside littered with Dollar Stores and barren fields.

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Just search for “Dollar Store” in any small town or city. Above is Amarillo and Canyon, TX.

Shake Your Rancher’s Hand

In a world where centralization has hollowed out the value in our food and money, America’s ranchers stand as the last guardians of truth. The Beef Initiative connects you directly to these stewards of the land, offering a chance to restore integrity to your table and support the hands that raise your food. Discover the value of real beef, real community, and a return to what matters—one local rancher at a time.

Encounter with Rural Reality: The Journey Begins

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With this purpose in mind, we left the grand structures of D.C. behind, a map spread on the dashboard with Amarillo marked as our eventual destination. The road ahead was more than just miles to cover; it was a quest to find places where real value still existed, hidden off the highways and in the hands of families and ranchers who had held on to the truth.

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Needwood Farms on BeefMaps.com

Our first stop was Needwood Farms in Maryland, a modest setup with a freezer shed full of high-quality beef. The ranchers were wary of Texas Slim at first, suspicious of why a man from far-off Texas wanted to give them a voice. They didn’t yet understand that Slim saw them as guardians of something America had lost—the ability to feed ourselves with integrity. When he shook hands with them, it was more than a gesture; it was a bond, a promise that their way of life wouldn’t go unrecognized or unappreciated.

This was just the beginning. For Slim, each handshake, each taste of local beef, each conversation was a step back toward authenticity—a small but essential piece in the puzzle of what America could be again.

The Culinary and Cultural Quest: Beef on Every Stop

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Ranchers Storefront’s Mobile Meat Market near Amarillo, TX

Our journey wasn’t just a philosophical mission; it was also culinary. Across every state line and through each small town, we sought out local beef every single day. This became a point of pride and a small rebellion against a food system that would prefer we settle for whatever’s cheapest and most convenient on the grocery shelf.

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Justin Trammell of Tir Bluen and Ranchers Storefront

Beef Maps wasn’t just an abstract idea anymore. It was a living, breathing map of people, places, and flavors. Every time we found a local rancher selling beef from their freezer, it was a reminder that food doesn’t have to come from a faceless corporation. It can come from the person standing across from you, someone who understands the value of what they’re selling.

These encounters were practical, yes, but they were also spiritual. This wasn’t about beef alone; it was about rekindling a relationship with our food and the people who provide it. It was about understanding that value is something you can taste, smell, and feel—not just something on a price tag.

Returning to Roots: What Value Means in Rural America

As we traveled further west, the scenes changed, but the truth didn’t. In rural America, the contrast with D.C. was stark. Here, value wasn’t found in policy or abstract ideas but in the simple, honest work of people who lived off the land. In places where cattle graze under wide-open skies and ranchers wake before dawn, we found an America that still understood what “value” means.

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Photo of Kensington Ave. in Philadelphia from the Philadelphia Inquirer

We thought of Kensington in Philadelphia, my old hood, an area so starved of real nutrition it’s become known as “Zombie Land.” In a country where high-quality beef can be found just an hour outside every major city, why is it that so many neighborhoods are left with nothing but processed, low-nutrient options? The answer, as Slim saw it, was centralization—a force that stripped the value out of food, leaving only a cheap shell behind.

Centralization took what was real and good from America’s small towns and funneled it into a system where profit, not nutrition, was the goal. This was the very system we hoped to change, one rancher at a time, one family at a time.

Closing Reflections: Truth in Food, Truth in Money

As our journey continued westward, the silver dollar remained a fixture, a constant reminder of what we were working towards. It represented the truth that we could hold in our hands, something that didn’t require faith in a complex system. This truth, both in food and in money, is what America needs to find its way back to.

Texas Slim often speaks of restoring integrity and intimacy between Americans and their food. This is not a mission that can be accomplished by policymakers in D.C., nor by large corporations. It’s a mission that belongs to every family who values the connection between the land and their table, between the dollar in their hand and the food in their fridge.

If we want to save our farms, our food, and ultimately our country, we must look to the places where real value still exists. We must turn to those who understand that food is more than just fuel and money more than just numbers. The answer lies in our communities, in our local ranchers, and in the quiet strength of a silver dollar—a symbol of what was once true and can be again.

Shake Your Rancher’s Hand

Beef Maps connects the dots between ranchers and consumers, but the journey doesn’t end there. Sponsor an Episode of our docuseries to amplify the stories of America’s ranchers or Sponsor a Rancher to directly support the hardworking families who feed this nation. Ranchers, claim a Standard Listing to get found or a Featured Listing for 6 months to secure your place in the spotlight—your ranch and story showcased in an upcoming episode. Together, we can rebuild trust, one handshake and one episode at a time.

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