by RS June | Dec 6, 2024 | Beef Maps, Culture, Travel
In Washington, D.C., under the shadow of the Capitol dome, Texas Slim stood with a silver dollar in his hand. The coin caught the morning light, its edges glinting as he turned it over in his fingers. This wasn’t just any dollar—it was a piece of “hard money,” a...
by Beef News | Dec 1, 2024 | I Am Texas Slim Foundation 501(c)(3), Make America Healthy Again, Travel
Introduction Jason Wrich tightens the final bolt on a pipeline, his hand steady despite the missing thumb—a badge of years spent working the land. The sound of rushing water fills the air, a promise that the parched fields of Wrich Ranches will thrive under his care....
by RS June | Oct 31, 2024 | Beef Maps, Culture, Travel
Our journey has been driven by grit, purpose, and a vision to connect people with something larger than ourselves. Jumping on a plane to meet someone I barely knew wasn’t an easy choice—it’s the kind of decision you’re usually warned against. But there I was, climbing...
by Beef News | Oct 10, 2024 | Video, Culture, Travel
In collaboration with CrowdHealth Carnivore, The Beef Initiative proudly presents the Beef Maps Docuseries—an immersive look into the lives of ranchers who are bringing integrity and transparency back to American beef. This series doesn’t just tell the story of cattle...
by RS June | Oct 8, 2024 | Culture, Travel
We began our morning in Henderson, TX, at the Woodlawn Hills Hotel. Slim brewed up some cowboy coffee on the back of the truck while the sun started to rise. Our gear was minimal, just an iPad, MacBook Pro, and a few external drives for all the footage we were...
by RS June | Sep 24, 2024 | Culture, Cowboy Talk, Travel
My roots stretch across the streets and suburbs of Trenton, NJ, and Philadelphia, PA. Growing up, I was always on the move, bouncing between homes and schools, trying to find stability in a life that was anything but. The city shaped me—teaching me the rules of...