Leaning in on the messy parts

Leaning in on the messy parts

Have you ever felt a little dismayed, confused or troubled by the fact you don’t seem to fit into a tidy box?  That’s me, mostly, most of the time.  Just when I think I’ve got it figured, something comes prancing across the scene and I am entranced. ...
From Bitcoin to Beef: A Journey of Discovery

From Bitcoin to Beef: A Journey of Discovery

This story begins at the Y.O. Ranch, an antiquated cowboy hotel about two hours west of Austin, in Kerrville, Texas. I was there to attend the inaugural Beef Initiative conference, an event I discovered only a few weeks prior. There I was, reclining on a worn leather...
A Cowboy History of the Internet

A Cowboy History of the Internet

Preamble: Feeding Forward In today’s world, the essence of the internet, data encryption, and even the decline of consumer access to local food producers can all be traced back to a singular historical moment: World War II. It was during this pivotal time that...
It’s time we got Jimmy Dean his Brand back.

It’s time we got Jimmy Dean his Brand back.

Now, I’m a punchy cowboy, so let me get straight to the point:We’re at a crossroads, folks—the twilight of an era where the handshake of a cattleman meant quality and trust. I’ve seen brands rise and fall, and the story of Jimmy Dean’s brand is one that speaks to the...
The Spirit of Servant Leadership

The Spirit of Servant Leadership

Yeehaw. Okay, round two.  I’m sitting here in the world headquarters of the Beef Initiative and the I Am Texas Slim Foundation. Ranchers Storefront  1505 4th Ave Canyon, Texas 79015 And you know what I’m looking at?  I’m looking at...
True Grit and Twang

True Grit and Twang

Hey, I miss ya’ll….I’m back~ At least as far as doing that hippy-punk-cowboy kinda talkin….dang do I have some stories to share. This new series that I am calling “Yeeehaw! Hippy-Punk-Cowboy Talk” is going to be random, it’s going to come from the heart, and it will...