Justin Trammell is leading a new era of ranching from Canyon, Texas, with a replicable model for local beef access. Through his Rancher’s Storefront and Community Based Processing Centers, he’s bridging the gap between rural ranchers and urban families, ensuring high-quality beef reaches tables in places like Amarillo and cities around the country. This is more than just food; it’s a movement for self-reliance, community trust, and food sovereignty.